Like the apple trees that dot our local landscape, Home Therapeutics has grown from a small seed of an idea to an internationally successful business – right here in Collingwood! Home Therapeutics is a medical device company that created and distributes Sonic Relief™ - the first government approved home use therapeutic ultrasound device. This active business is the partnership of husband and wife team Sherry Cooper and Ash Barmania and Dr. Matthew Weisbrod – local physician.
Sherry and Ash moved to Collingwood in 2003. In their short time here they have been no strangers to doing business in our town. Their most memorable venture was Monsoon Lounge and Sushi that brought a sophisticated flair to Hurontario St. Dr. Weisbrod practices at the Moran Medical Centre and acts as Home Therapeutics’ Medical Officer.
Collingwood is the ideal setting for the company to grow. Sherry says “Collingwood is an excellent test market with a diverse age group and a large group of active citizens who enjoy the town for all the outdoor activities it has to offer.” Furthermore, Home Therapeutics and its local distributors employ up to 20 local residents to market, package and distribute Sonic Relief™.
Besides contributing to the employment base, Home Therapeutics is a proud supporter of many organizations in the area including Collingwood General and Marine Hospital, Craigleith Depot and Alpine Ontario to name a few.
Home Therapeutics uses interesting and innovative marketing strategies for its Sonic Relief™ product. Ash explains, “We creatively use print, radio, television and internet to get our message out. Our relationship with Todd Brooker as our spokesperson has allowed us to be successful in distributing via The Shopping Channel – it’s a distribution outlet that is fun and rewarding.” To date, Home Therapeutics has sold over 30,000 Sonic Relief™ units in over 100 countries. Marketing and packaging has been translated into Italian, German, French, Spanish and Turkish.
The future looks stellar bright for Home Therapeutics – it’s perfectly positioned to launch new products in its home therapy line. Says Dr. Weisbrod, “Our company stands by the guiding principle to make and distribute products that are Portable, Affordable, Safe and Effective. If we consistently do that, we expect to part of the Collingwood fabric for a long time.”
If you are interested in more information about Home Therapeutics please check their website www.sonicrelief.ca
Home Therapeutics is a medical device company that created and distributes Sonic Relief™ - the first government approved home use therapeutic ultrasound device.