The Blue Mountain Destination Resort has already become one of Ontario's premier tourist destinations and will continue to grow to its projected build-out in 2011.
On-site tourist expenditures, bringing economic growth to the region, have increased from $23.3 million in 1998 to $80.5 million in 2005 and are estimated to rise to $218.5 million in 2011. By that year, visitors to the Resort will also provide an additional $112.6 million in expenditures away from the Resort for a total expenditure from destination tourism of $331.1 million.
From 718,000 in 1998, visits increased 87% to 1.3 million in 2005 and are projected to reach 2.5 million by 2011. This activity will create 6,200 direct and indirect full-year equivalent jobs in Ontario as well as generating $99.5 million in annual government revenue (federal, provincial and local). This information is all part of a recent Economic Impact Analysis completed for the Resort by HLT Advisory Inc. of Toronto. The report also details capital expenditures at the resort including adding to the skiable terrain and increasing night skiing; additional winter and summer recreational facilities including lifts, snow sport facilities, golf courses, swim centre, and beach park; plus additional residential, hotel condo and conference facilities. By build out in 2011, total capital expenditures (currently $412.7 million since 1998) will top $857.4 million contributing extensively to the economy of the region and of the province.
In 1999, Blue Mountain Resorts Limited and Intrawest Corporation joined forces to develop a world-class, four-season destination resort near Collingwood, Ontario. The project includes an expansion of the established Resort facilities as well as the development of the Village at Blue Mountain, which includes a variety of condominium hotel units, townhouses and single-family residences as well as over 70 shops, restaurants and boutiques. "This significant growth requires careful attention by the government to the necessary supporting transportation infrastructure. The provincial government must also invest in promoting Ontario as a tourist destination because the province faces increasing competition domestically as well as internationally," said Gord Canning, President of Blue Mountain Resorts Limited.
While there is still considerable work to be done, Blue Mountain Resort and Intrawest see the development of the Blue Mountain Destination Resort as an opportunity to add a significant icon to Ontario's tourism infrastructure, increase regional and out-of province traveler visits while creating sizeable sustainable employment and expenditure levels in the region.For additional information please contact:
John Morris, Marcovitch Public Relations, (416) 963-3222, firstname.lastname@example.org