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Tourism Best in Class (Posted On: Sunday, November 11, 2012)

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Once again, the events and accommodations of Blue Mountain Village have received recognition and high praise from both provincial tourism authorities and the international press. Salsa at Blue, a passionate celebration of Latin life, arts and culture, and winner of Best New Event award in 2009, was named a top 3 finalist in the category of Event of the Year, among a record number of nominations at this year’s annual Ontario Tourism Summit held in London, Ontario.

The Blue Mountains Apple Pie Trail, a year-round culinary adventure that takes visitors through the incredible scenery and quaint towns and hamlets of the Niagara Escarpment, and last year’s winner of Ontario Tourism’s Culinary Experience Award, also received finalist status for this year’s Culinary Leadership Award. Both events were prominently profiled by the CBC’s Heather Hiscox during the awards ceremony.

On an international level, Conde Nast recently published its 2012 Readers’ Choice “Top 100 Best in the World” issue where The Westin Trillium House, Blue Mountain was again named in the Top 20 Best Resorts in Canada, the only Ontario resort to make the list. Said Stacy Manning, Director of Sales and Marketing for Trillium House, “We are thrilled and honoured  to be included amongst the top resorts in Canada for the third year. This is true recognition of the efforts our fantastic team puts forward to provide welcoming and instinctive service to all of our guests from Canada and around the world.”

Besides  providing visitors with a unique and exceptional four-season holiday destination, Blue Mountain and area, and the festivals and events they stage, are an important part of the Ontario tourism industry and our local economy. Gary Masters, Executive Director of Festivals and Events Ontario describes the impact this industry has on the  provincial economy. “ The approximately 2000 festivals and events staged annually in Ontario,” says Masters, “cultivate an estimated cumulative $2.3 billion contribution to regional Gross Domestic Product, foster more than 50,000 full-year-equivalent jobs and drive hundreds of millions of dollars in taxation at all three levels of government.”

In addition, information from the Tourism Industry Association of Ontario (TIAO) says that in 2009 there were 147,000 tourism related businesses in Ontario – representing 17%  of all businesses in the province. The combined efforts of the TIAO  membership have resulted in recent positive and measurable growth with visits from the United States on the rise after three years of decline, and increased visits from as far away as Mexico, Brazil and China. This all bodes well for Blue Mountain and area, a region whose economy is largely driven by tourism.

There’s ALWAYS something to do at BLUE.  For full event information and calendar, please visit the village website.


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