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Rockstar Ski Cross is Back (Posted On: Tuesday, January 04, 2011)

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The Rockstar Ski Cross Grand Prix hosted at Blue Mountain Resort – part of the FIS Freestyle World Cup – is returning to Southern Ontario bringing with it the “hottest” ski cross team on the planet, the Canadians.

Canadian ski racer Ashleigh McIvor – who won the hearts of Canadians when she made history by winning the first-ever Olympic ski cross event last spring – is headlining a red hot Canadian squad when they return to Blue Mountain February 10-11, 2011 event.

McIvor’s teammates, including Kelsey Serwa who picked her sixth career podium in San Cadido, Italy at the season opening race, are considered the strongest team on the world circuit.

The 2011 Rockstar Ski Cross Grand Prix will be the first event to follow FIS Freestyle World Championships in Deer Valley, Utah.

“We have the hottest winter sport in Canada,” said Dave Ellis, Director of Sport for the Canadian Ski Cross Team. “Last year’s event at Blue Mountain was a fantastic warm up for the Olympics and our team is more amped than ever to showcase what they’re made of at this year’s event.”

“Winning medals at this venue is an extremely important opportunity for us to give the sport the growth it needs for a solid foundation from which to develop the next generation of athletes, and engage future partners for the sport.”

Blue Mountain, a long-time supporter of snowsports events, is excited to host skiers from around the world for the event.

“Blue Mountain Resort is thrilled to host the Rockstar Grand Prix World Cup Ski Cross for the second time,” said Paul Pinchbeck, Director of Marketing, Blue Mountain Resort. “Last year’s event drew support from thousands of onlookers who witnessed firsthand one of Canada’s newest and most exciting spectator events. Moving on to their Olympic debut, Canadians dominated. This year we look forward to welcoming the group back to the resort and invite you to show your pride and support for our Canadian athletes.”

The event organizers, headed by event co-chairs Chris Robinson and Mark Kristofic, have planned a spectacular event that will feature a world-class ski cross track that will challenge the world’s best skiers.

“We will deliver a top-notch event that first and foremost challenges the athletes,” said Robinson, President of the World Snowsports Events Group. “Last year was an incredible event and we again look forward to both putting on a great show on the snow and expanding the reach of the event into the community and local schools.”

Part of the community involvement includes recruiting and training over 200 volunteers from the area as well as touring local schools with Canadian Olympic athletes in an effort to promote active and healthy living.

The Rockstar Ski Cross Grand Prix will be broadcast live to over 20 countries as well as streamed live on Sportsnet as well as Rogers Sportsnet will also broadcast in Canada in two one-hour shows on February 19th (two repeats to be determined). 


The Rockstar Ski Cross Grand Prix, part of the FIS Freestyle World Cup, takes place at Blue Mountain Resort February 9th to 11th, 2011. The event is the seventh of 10 races on the FIS Freestyle World Cup tour that includes stops in Italy, France, Germany, Switzerland, Sweden and Norway.  It is also the first World Cup stop after the 2011 World Championships in Deer Valley, UT.  The event is made possible through the efforts of over 150 volunteers and the support of Rockstar Energy Drink, Volkswagen, Columbia Sportswear, Ontario Trillium Foundation and Sport Canada.


Canada Ski Cross finished on top of the FIS Nation’s Cup standings last season, led by Ashleigh McIvor (Whistler, BC), who became the first ever women’s Olympic Ski Cross champion in 2010, and 2010 Winter X-Games gold medallist Chris Del Bosco (Whistler, BC). For information and bios on the athletes visit the skicross website.   


Canada’s medal-winning ski cross athletes will be racing in front of a home crowd for the second time at Blue Mountain. The sport of ski cross combines the thrill of freestyle skiing with the competitive rush of alpine ski racing. Ski cross pits four athletes against each other as they race down a technically-demanding course that features artificial and natural rollers, jumps, banked turns and tabletops. Athletes navigate the course at speeds upwards of 70km/hour in a single elimination format. The fastest two skiers to complete the course advance to the next round of competition in this thrilling spectator-friendly race.


Blue Mountain, Ontario’s largest mountain resort is nestled on the shores of Georgian Bay, located 90 minutes north of Toronto. Spanning over 700 acres, Blue Mountain has become the four-season destination of the North, visited by more than 1.5 million guests a year. Winter at the resort boasts 36 ski and snowboard trails enhanced by a world-class snowmaking system. Summer months offer the largest downhill mountain biking facility in Ontario, Monterra Golf course and a private beach property among other seasonal attractions. Year-round the resort attracts visitors to over 900 luxury accommodation units and 40 unique concept restaurants, bars and retail stores in our pedestrian village. 37,500 square feet of state-of-the-art conference space caters year-round to corporate meeting groups. Blue Mountain is 50% owned by Intrawest ULC. Visit the Blue Mountain website for more information.

Photos by Dave West and Brian Barker .


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