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Pinterest 101 (Posted On: Thursday, December 05, 2013)

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On November 2nd at My Computer People in Wasaga Beach, local entrepreneur, Sarah Ritchie, held an informative seminar on the Social Media network Pinterest and how it's beating Facebook in e-commerce.

Sarah is a business coach, workshop leader and trainer, with a specialty in tech-based marketing, mastermind success techniques and creative personal development.  She works with business professionals and entrepreneurs to improve their social media presence, increase productivity and develop new business skills.

Pinterest is a growing Social network that you just can't let fall by the wayside.  "Small business owners can no longer afford to ignore Pinterest. Believe it or not, Pinterest now beats Facebook in e-commerce with the highest average order value of all social media channels. Pinterest users spend $140 to $180 per order while Facebook users spend $70 to $75," explains Sarah.

Do you have a business and wonder how Pinterest can help market it?

There are several different strategies when using Pinterest to market your business.  The following three strategies seem to be the best way to build a successful Pinterest presence for your business:

Increase your brand & develop trust

Expand your client reach

Drive traffic to your site

So you've heard the term 'pinning' right?  What exactly is a pin?  Well, with Pinterest, you drive interest to your pin by pinning a photo that is appealing and relative to your business.  You're able to create a variety of 'bulletin boards' with different types of categories such as Writing Tips, Wildlife Photography or a Testimonial Board for example - depending on what you are promoting and sharing.

Pinterest Tips:

Pinterest pins have a long cycle unlike the newsfeed-style status updates on Facebook, Twitter and LinkedIn. 

You'll want to pin promotional items such as special events and coupons to attract clients and develop trust. 

Custom designing your own images certainly makes you stand out from the rest so keep this in mind as well! 

Long vertical pins get more attention.

**Remember to pin things that are relevant and that will continue to be. 

"Overall, when pinning to Pinterest keep your ideal customer in mind and pin images that are interest-based and will continue to be relevant years from now," says Sarah.

For more information about Pinterest or to join in on one of Sarah's seminars, contact Sarah or call (705) 999-1462.  And, lastly, pin away!! 

Written by: Melanie Vollick: Write Way Communications

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