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Niagara Escarpment Outfitters (Posted On: Friday, September 28, 2012)

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Dragon’s Den Meaford finalist Reg Sheffield of Collingwood, who pitched his “local, original gift and lifestyle” concept to the Dragons in 2010, has selected Collingwood for his first retail location.  As a fifth generation descendent of the Escarpment area and with 10 years of local job development, Sheffield is passionate about the community, loves to explore nature and participates in local activities.

Earlier this year, Sheffield placed first in the Documentary Film category at the first annual Wasaga Beach Film Festival “2012” with his local film
“The Beach is Just the Beginning”.
“South Georgian Bay is a popular tourism region appealing to a global audience…” said Sheffield “…it features beautiful ‘freshwater’ and escarpment area living that are huge attractions and a big part of the natural beauty from which several communities, locals and visitors benefit.”

His love for the Niagara Escarpment, a world biosphere reserve, inspired his ‘local original gift and lifestyle concept’, Niagara Escarpment Outfitters. This concept has him developing partnerships with artisans, growers and craft workers in communities along the escarpment from Niagara to Manitoulin Island.

Sheffield describes his concept, in part, as “a fusion between place branding, tourism, local culture and entrepreneurship”. He feels that his concept “supports local/regional jobs, escarpment area communities/economies and local partnerships”.

“We have strong interest from Niagara Escarpment and Simcoe County area organizations that would like to distribute our Canadian made, locally/regionally inspired, cultural and historic brands, including our Sidelaunch brand”, says Sheffield.
“Further, there has also been strong interest in our corporate, special occasion and festive gift basket program, featuring local products from Niagara to Manitoulin Island.” Sheffield encourages people that are interested in the Niagara Escarpment Outfitters Christmas gift basket program to contact them early.
Niagara Escarpment Outfitters had a successful, soft “Sidelaunch” on July 26, 2012, which will be followed by a “grand splash” in the weeks to follow.

For more information on distributorship, or our gift basket programs, please contact us directly.

Reg Sheffield 
Niagara Escarpment Outfitters
220 Hurontario Street, L9Y 2M2
Historic, Downtown Collingwood


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