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Mascot in the Making (Posted On: Tuesday, December 17, 2013)

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An unlikely discovery was made in The Orchard at Blue Mountain Resort following a social media photo posted in honour of the season's first snowfall in Blue's newest terrain expansion.  A large, as yet unidentified creature, can be seen roaming the forested areas of Southern Cross; the green circle run that connects Blue's South Base to The Orchard.  Online speculation regarding the possible origin ranged from typical calls of a bear or coyote, to the elusive "Bigfoot."  Thus far, The Orchard's creature has evaded capture.

This new discovery coincides with the retirement of Blue Mountain Resort (BMR) and Blue Mountain Village Association's (BMVA) current mascot, Blue.  "Whatever this creature is, it was clear to us that it views Blue Mountain as his home," said Patti Kendall, Director, Marketing and Events, BMVA.  "With Blue's retirement this year and The Orchard discovery, the time was right to launch Mascot in the Making - a contest that gives the public an opportunity to design our newest mascot around this amazing discovery."
 
Launching today, mascot templates will be available for download on bluemountain.ca and bluemountainvillage.ca with contest entries accepted via email and Canada Post.  Entrants are encouraged to use their imagination when designing a costume and name for the newest member of the BMR and BMVA's family, though are also reminded that the mascot should stand on two legs.  Submissions will be judged by a panel of experts who will decide a winner based on the artist's ability to combine form and functionality with artistic flair, recognizing that Blue Mountain is a true four-season destination.

Open to all ages, the winning submission to Mascot in the Making will see their mascot design come to life in addition to winning a year round ski or snowboard pass (Super Pass), and an all-inclusive weekend at Blue Mountain Resort.  Second place winners are eligible for a 5x7 Season Pass and dinner voucher, while third place winners will receive a Double Down Ski Pass.  With the contest open until January 24, 2014, there's plenty of time to sharpen those pencils and crack the crayons to help design the newest mascot.  For more information and templates visit http://www.bluemountain.ca/mascot_in_the_making.htm

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