It is seldom one can walk along a small-town street and discover a store that reflects a sophistication more typically seen in the fashionable districts of urban living. A recent addition to Hurontario Street, “butter …” is just such a store.
The window display draws you in and the colours and textures in a bright, welcoming interior makes
“butter …” a particularly fresh spot on the Collingwood strip. The owner, Andrea Rinaldo, clearly comes from a background of fashion and design and has gathered clothing and art (and more!) which has already attracted a loyal following since opening for business in December last year.
Andrea displays talented artists from the surrounding area as well as the Artists Co-op at Queens Quay. Selection is ever-changing and includes many mediums such as unique textile lines, macro photography, original ceramics and fine art. Andrea has also selected a number of pieces from non-Canadian artists although strongly affirms her chief focus will always be that which is produced by local talent. The store will happily email digital photographs to interested art buyers and Andrea has been known to visit a buyer’s home for placement suggestion.
“butter …” currently features clothing from designers across Canada and Europe which will soon be joined by styles from independent fashion studios in Lower Manhattan and the West Coast. There are hats galore – just what is needed to cheer the imminent arrival of Spring – and all sizes of (Fair Trade) raffia bags from Madagascar.
An avid supporter of Fair Trade, Andrea buys unique items from around the World. Currently the store has some intriguing South African items made from recycled plastic and tin. The animals, cars and airplanes still show the original product – where else can you buy a salamander made from a Coke can or a rooster created with multi-coloured plastic bags? Other must-sees include fabulous retro classic book journals which can be made to order and are just some of the irresistible wares the store offers.
The term boutique gallery is generally over-used but may well apply in this case. The store seems bigger than its square footage due to the clever renovation work and display strategy and the sales items themselves. Aside from the individual fish vases (regrettably not for sale) adorning the store, the inventory is colourful, well-presented and there are a wide variety of items to view. A store with real energy and enthusiasm – a place for conversation, not simply an area for plain commerce. Good price points and appealing stock make “butter …” a welcome and refreshing addition to the Collingwood retail scene.
butter is located at 143 Hurontario Street, 705.446.2165